Want More Referrals?

If you’re always on the lookout for new clients and patients , experimenting with different marketing strategies, and hoping for more referrals, you’re not alone. But what if the key to consistent business growth isn’t about chasing the next big thing? What if the real game-changer is something simple, steady, and often overlooked?

Dan Sullivan, the founder of Strategic Coach, teaches a powerful concept called “Referability Habits.” These habits may not be flashy or groundbreaking, but they’re what set apart the most trusted, respected, and referred professionals from the rest. They’re the foundation of strong relationships, repeat business, and long-term success.

Let’s dive into these four referability habits that can elevate your reputation and make you the kind of person people love to work with and recommend.

1. Show Up On Time

Being late sends the message—intentionally or not—that your time is more valuable than someone else’s. It forces you to start interactions on the back foot, apologizing and making up for lost ground instead of creating a positive first impression. Plus, you never know what opportunities you might miss by running behind schedule—a chance meeting, an important conversation, or a valuable connection.

If punctuality is a struggle, here are a few simple ways to improve:

• Use reminders. Have a team member or an app prompt you 15 minutes before meetings.
  
• Plan for the unexpected. Things rarely go perfectly, so build in extra time for travel and transitions and don't overbook your schedule. This is especially important for medical professionals.
• Avoid back-to-back commitments. Give yourself breathing room between appointments so you’re not constantly playing catch-up.

2. Do What You Say You Are Going to Do

Your reputation is built on trust, and nothing erodes trust faster than failing to follow through. When you consistently do what you say you will, you prove that you’re reliable and credible.

To make sure you stick to your commitments:

• Write it down. Whether it’s a to-do list, a commitments sheet, or a follow-up email, track what you’ve promised so nothing falls through the cracks.
  
• Be realistic. It’s tempting to say “yes” to everything, but it’s better to commit only to what you can actually deliver.
  
• Have a follow-up system. Whether it’s a reminder from a team member or a regular check-in, ensure that promises aren’t forgotten.
  

3.  Finish What You Start

Starting projects is easy—seeing them through to the end is the real challenge. Many entrepreneurs have no shortage of ideas but struggle with execution. That’s where discipline and smart systems come in.

Here’s how to become a finisher:

• Set deadlines. Give yourself a clear, non-negotiable timeline to stay accountable.
  
• Know what motivates you. Do you thrive on collaboration? Do you need an accountability partner? Find what drives you and use it.
  
• Delegate where needed. If you’re a great starter but struggle to finish, work with someone who excels at follow-through.
  

4. Say... "Please and Thank You" 

“Showing gratitude is a free way to make people feel their value has gone up and they feel completely understood.” — Dan Sullivan

Gratitude costs nothing but means everything. A simple “please” and “thank you” can go a long way in making people feel valued and respected. People are far more likely to refer someone who genuinely appreciates their efforts than someone who takes them for granted.

But sincerity is key. Empty words won’t cut it. Make sure your gratitude is heartfelt and specific.

Bonus Habit: Read the Room

Being aware of social cues and adapting to the situation is just as important as any of the habits above. Whether it’s dressing appropriately for an event or adjusting your communication style to fit the audience, small things can make a big difference in how people perceive you.

These referability habits may not be the latest marketing trend, but they’re timeless principles that can set you apart from the competition. When you show up on time, keep your word, follow through, and express genuine appreciation, you become the kind of person others want to work with—and refer.

Start applying these habits today, and watch as your credibility, integrity, and business grow naturally.

Chris Tolevsky has over 30 years experience in the medical and allied health fields.  He provides expert guidance on tax strategies, building and protecting wealth . If you’re interested in discussing how we can help you please book a complimentary consultation. 

Disclaimer: This article contains general information only . It is not designed to be a substitute for professional advice and does not take into account your individual circumstances, so please check with us before implementing this strategy to make sure it is suitable